Firefly Airlines Sexist Female-buttocks Advertisements Really Disgusting

Facebook users rained criticism on Firefly Airlines this week after the airline featured women’s bottoms in their advertisements.

Firefly’s first advertisement posted along with the message ‘Come grab it real fast’ showed a woman in the airline’s corporate orange colour standing beside a bench that had a signage that said ‘50%’ on it.

Adrienne Leong: For the record, the two ads were not just discriminatory. That’s putting it in general and imprecise terms. The two ads objectified women, especially Firefly’s own female flight attendants, by zeroing in on their bottoms; and they encouraged sexual harassment. The caption of the first ad was “Come grab it real fast”.