In Malaysia, Giant is synonymous with everyday low prices, big variety and great value and recognized for offering the most vibrant, comfortable and complete shopping environment. Giant, which turned 65 in 2009, pioneered the concept of modern supermarket shopping – buying everyday groceries, fresh produce and fresh foods under one roof and in a hygienic environment. As the pioneer, Giant sets the pace and standards for the industry with innovative marketing, store design and product pricing and variety.